Here’s my story

My career started in newsrooms in Manila, reporting on business, travel and transportation. It’s carried me across three decades and two continents since. Along the way, I’ve led editorial teams at some of Canada’s most reputable business media brands, including IT World Canada, Thomson Reuters and Annex Business Media, where I directed content across four B2B brands and built industry podcasts, webinars and events from the ground up.

More recently, I led content and communications for Western University, and drove cross-channel storytelling at Investing News Network across mining, clean energy and sustainability. Today, I advise health-sector organizations and provide hands-on expertise on strategic communications, shaping campaigns and messaging that amplify their impact.

Through all of it, one thing has held true: the brands and organizations that stand out are those willing to tell their story and tell it well. This is what I do. Sometimes it’s a single article. Sometimes it’s a full campaign spanning strategy, content development, and multimedia storytelling. Every time, it starts with listening to your goals, your audience, and your own unique story.

I don’t do this alone. For each project, I bring in a trusted team of writers and creators suited to the work, so you get the range of a full agency with the focus of someone who treats your brand like her own. I’m the constant through all of it: the strategist, creative director, content manager, and the person making sure every piece meets the high standard I’d put my name on.

Ready to share your story?
Whether you need a comprehensive communications strategy or a focused storytelling campaign, let’s talk about how we can elevate your organization’s voice.